In my fairly inexperienced head, they were potential new customers checking us out. So when they walked past for a third time, I was ready and jumped out to greet them. I was met with sneers and laughter.
This time I was closer and could see they were all dressed in the same uniform, that uniform was for a business who we considered to be a ‘competitor’. The owner was among them.
So, this business owner, instead of focusing on exhibiting his business, and equipping the stand with all available resources to attend to potential new clients, had chosen to go to war. He was preparing for battle. Scoping out the new competitor and employing intimidation tactics, all while leaving their post unmanned.
Some people might look hear this story and think great! We had a product that other players in the market are worried about. That must mean we were onto something. But to me, the whole experience felt to me like a giant waste of energy and resources for all of us. And I think it was then and there that I decided if I was going to compete with anyone, it was only going to be me.